Branding: Curl Book & Coffee Shop

Here’s a lovely project I worked on earlier this year; branding for Curl Coffee and book shop in the Badaro neighbourhood of Beirut, Lebanon.

Blue monochrome silhouette illustration of a bookshop window and cafe with customers drinking coffee, walking their dog and browsing books. Branding for Curl Book and Coffee shop

I was commissioned by founder and owner, Nisrine, to try to capture the beautiful exterior, interior and clientele of the shop. Working with architectural and design plans, I was thrilled to create the artwork and watch as the shop came together in real time.

Photo @curlcoffee

Blue monochrome silhouette illustration of a tree and a woman walking her dog and browsing books. Branding for Curl Book and Coffee shop

Photo @curlcoffee

Blue monochrome silhouette illustration of a bookshop window and cafe with customers drinking coffee, walking their dog and browsing books. Branding notebook design licensing for Curl Book and Coffee shop

Photo @curlcoffee

Blue monochrome silhouette illustration of a bookshop window and cafe with customers drinking coffee, walking their dog and browsing books. Branding bookmark and pos design licensing for Curl Book and Coffee shop

Photo @curlcoffee

My illustrations were used as a mural inside, on POS branding and on various products available in the store.

Every small detail was so carefully thought through by Nisrine, including the community ‘take a book, leave a book’ library, hanging from the tree outside. I particularly enjoyed illustrating Nisrine’s two wonderful dogs!

Curl bookshop shop front with owner Nisrine and her dog

Photo @curlcoffee

I really hope to visit Beirut and the shop on my travels in the near future! Thanks to Nisrine and my agents at The Artworks.